What is: sprӓ-ma – design?

SPRA-MA:  adj   \sprӓ-mә\  1: the combined presence of  originality and high function within a residential or commercial dwelling.   2: a term used in the industry of interior design to describe the direct relationship between the owner and his living space. *

No matter how someone chooses to pronounce it, 

we get the same question all the time:

“Where did you come up with the name, SPRAMA?”

Well, if we’re going to be honest – there is a way we came up with the name, but it’s rather silly.  Frankly, very few of our clients would care to know the origin of such an interesting word would include the made up names of super heroes.  (Right now you’re thinking, “Is she kidding?” and I would respond with only a sly smile and complete silence.)

Super heroes or no, it does boil down to the combination of two words:  

SPIRIT + DRAMA = SPRAMA.

Ever walk into a room that is just, well… wonderful?  It is beautiful to see, it fits the dynamic of the family and you plain feel good when you’re in the room?  That is sprama design.  There is unquestionable warmth permeating from a well-designed space and you sense it to a point where that feeling almost communicates with you, beckoning you to sit and stay and relax; you comply.  That is sprama design. 

There are so many beautiful homes out there, 

but there is a distinct difference between 

a beautiful space and well-designed home.

There is no denying the obvious beauty in a pretty color palette, nice furniture and a decent floor plan.  The trick, however, is designing the space for the dynamic of the home.  Are these home owners’ movers-and-shakers or are they home bodies?  Is it a large, interactive family or a smaller one who prefers their individual privacy?  Is it a retirement home?  What hours do they work?  Where does the first ray of sun strike?  Exactly how big is that dog bed? – okay, we’ll make room for that, too.

The space must meet the demands of life’s every day drama.  It must fit the spirit of the family.  Each day, your home is the first thing to wish you a good morning, and the last thing to bid you a good night.  It keeps you safe and warm and it protects you from the elements.  It deserves to be part of the family and we can get it there.  And we’ll keep the dog, too.

*This definition is entirely fictitious and in no way describes a real word recognized by the reputable Merriam-Webster Dictionary.  A word does not exist to effectively convey the completeness and multi-faceted design techniques of the Sprama design team, so - well - they made up their own.